18 Apr 2026 · 3 min read
How to Increase Reviews and attract more high value clients
If your salon isn’t consistently generating fresh, high-quality client feedback, you’re leaving bookings—and serious revenue—on the table.
💄 Why Reviews Are Everything in PMU
PMU clients don’t behave like typical beauty customers. They:
Research heavily before booking
Compare artists based on healed results
Look for reassurance around hygiene and technique
Want proof of symmetry, pigment retention, and natural finish
Before someone books a £300–£600 microblading session, they’ll check:
Google reviews
Before & after photos
Healing results (4–8 weeks post-treatment)
Client experiences (pain level, aftercare, results)
💡 If your competitors have 50+ recent 5-star reviews and you have 12 from 2022… you lose.